Experienced. Professional. Insightful.
Gina Holub has analyzed and reported on
hundreds of focus groups, in-depth interviews, and quantitative
projects for consumer and business-to-business clients in a variety of
industries, including:
- Pharmaceuticals: Pfizer, Merck, Astra, Allergan,
Novartis, Baxter, Ethicon, Bristol Myers Squibb, McNeil, Berlex
Laboratories, Alcon, Pharmacia & Upjohn, Bayer, Roche, Medtronic, GensiaSicor, Teva,
and Wyeth-Ayerst
- Financial Services: American Express, Fidelity Investments,
Summit Bank, GMAC Mortgage, Marine Midland Bank, TIAA-CREF, Sallie Mae,
The Hartford, The Bank Marketing Association, M&T Bank, and Lehman Brothers
- Food and Beverage: Coca-Cola, Dr. Pepper/7UP, Nabisco,
Arby's, Friendly's, Outback Steakhouse, Frito Lay, Kellogg's, Pepperidge Farm, Godiva, Early Times, Dunkin' Donuts,
Finlandia, Veg-All, and Seagram's
- Consumer Packaged Goods: Revlon, Hanes, Rayovac, S.C. Johnson,
Clorox, Avon, Proctor & Gamble, Purina, Reckitt Benckiser, Colgate, TDK, Brylane, Hartz,
and Johnson & Johnson
- Travel and Tourism: Disney World, The Cayman Islands Tourism Authority, Bermuda Department of Tourism, Colonial Williamsburg, and Delta Airlines
- Business Services: Federal Express, Xerox, and IBM
- Telecommunications: BellSouth, Time Warner Cable, and GTE
- Other Industries: Toyota, Iomega, U. S. Postal Service, The Franklin Mint, ADT, Wilsonart, Goodwill Industries, The Southern Company, and PBS
Project work includes:
- Customer Service/Satisfaction
- New Product Development
- Attitude and Opinion
- Concept Evaluation
- Advertising Copy Testing
- Packaging Design Evaluation
- Employee Opinion Surveys
- Advertising Awareness
Market research and consulting firms Gina has worked with include:
- Saul Cohen and Associates
- Insight Research Group
- MedQuest Research
- Strategic Business Research, Inc.
- HCD Research
- Di Salvo Research & Strategy
- Frieden Qualitative Services
- Psyma International, Inc.
- Southeast Research
- Eschrich Research
- A&K Research
- Norbridge, Inc.
- Qessential Medical Marketing Research
- Larrison Communications
- Focus Forward
- Creative Marketing Group
- Focus First
- NJK Consultants
- Spiller Research Group
- Viewfinder
- Kelly-Waldron
- Kendall Gay Consulting
- Cambridge Associates
- Worthington Research Consulting
- d.i.g. marketing planning services
- The Resolutions Group
- Invision
- Simmons Custom Research
- Market Analytics
- Health Strategies Group, Inc.
- Fleming Communications
- Research 100
Published Articles:
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